Mums at Work
THE BRIEF
Mums at Work, a growing group of businesswomen whose goal is to build friendships and their businesses, wanted to celebrate their 3rd event in style.
Formed in January 2018 to give working mums support on a personal and professional level, the event in the Wild Duck Portglenone marked a key milestone for the network, which was celebrating reaching over 1,700 members.
THE WORK
Media Lab created an engaging and interactive experience that matched the ethos of the group.
Working with Mums and Work founder, successful businesswoman and mum of seven, Sinead Norton, Media Lab rolled out the red carpet and enhanced the event with it’s latest technological offering.
The Boomabooth was chosen to make the networking element of the evening much easier and broke the ice and gave guests a great chance to interact in a relaxed and highly entertaining way.
THE RESULTS
- Guests were absolutely delighted by the addition of the Boomabooth to the evening and embraced the props and posing
- On trend and definitely in demand, guests loved the chance to create their own boomerang videos and share them immediately on social media.
- The engaging selfie experience made the night a much more relaxed affair and highlighted the fun side of this supportive group
- Every guest at the Mums at Work event was also able to take home a fabulous branded keepsake from the evening.
Sinead Norton, Founder of Mums At Work NI said, “Working with Sammy and the team at Media Lab was an amazing experience. From start to finish they couldn’t have been more helpful and delivered an in-creditable innovative addition to our event.
My members are still laughing about the Boomabooth, which was so much fun. The social sharing directly from the photo booth offered massive brand exposure for our event and the group as a whole; people are still sharing their boomerangs online!
We looking forward to working with Sammy and his team on some of our upcoming events”.
